When it comes to content marketing, there are many parts to the puzzle. Of course, it’s necessary to do research on your audience and create high-quality, relevant content but don’t forget about how all of this material is going to be seen by users once it’s been posted online.
In order to reach as many people as possible with your work, it’s important to promote it once you’ve published it. It is estimated that 60-70% of B2B marketing departments’ output goes unused, which means a lot less wasted time and money.
If you don’t maximize your content reach, it’s wasted effort and missed opportunities. Maximizing the exposure of your content ensures that it yields the greatest possible return on your marketing investment.
There are many ways to improve your content promotion. Even if you’ve found a strategy that works well for you, it never hurts to try out new methods of promotion and expanding your audience or readership.
Improving Search Engine Optimization
If you’re relying on people finding your website through Google searches, search engine optimization should be a top priority. You won’t be able to generate leads for your business if nobody can find them. According to Intergrowth, 61% of B2B marketers identified SEO and organic traffic generation as the most effective way to drive leads.
In order to improve your search engine rankings, you must produce high-quality contents that won’t have any fluffy and generic information. Your keywords should be intact, and you must optimize the links you put on your website.
And before all of these, make sure that your web page is fast enough to load and that the response time is fast.
Including Original Research
Almost all the content that is found on sites all over the web borrows from each other. Research, data, statistics, and important facts, are all shared by a large number of sites.
That is exactly where average content from an average site falls behind. With original statistics, data, results, and images, your content or site can stand out and, thus, by offering new information, can rank higher in the search results. The creation of interesting comparative meters such as pie graphs, bar graphs, or other interesting infographics can give your content the upper hand.
Social media can easily be utilized to your advantage. You can always go ahead and consider paid promotion or pay-per-click advertising. Ads on social media help a lot to drive traffic to your site and your content. Influencer marketing has also proven to be quite effective, and one can consider influencer marketing to increase the awareness of their brand or content.
In the case of using these methods of content marketing, it is important to keep tabs on important information, such as the Return On Investment or performance of the channels used.
Taking The Help Of Content Distribution Services
Content distribution platforms or services have the best experts who know the best ways to increase the reach of your brand by using content marketing services. They can help you to make your content or site more visible to users online and thus get more clicks and views.
There are a lot of well-known and effective content distribution platforms where you can share your content to be promoted and seen by more and more people. These platforms can help you increase your target audience and get the message across to them as well. Plus, as you already have a lot of different headaches dealing with your business, this way, you can finally sleep for some more time.
Optimizing Mobile Sites
As you may know, the number of people using mobile devices has grown tremendously in recent years. According to Google’s own statistics, over 60% of all its search engine queries now come from mobile phones. Since Google recognizes users’ changing preferences in terms of accessing the internet, it will rank sites accordingly. If your site isn’t optimized for mobile devices, you’ll suffer a negative impact on rankings.
Using The Employee Networks
There is nothing like the strength of human networks and thus, you can use the networks of your employees to spread awareness about your content and have more visitors.
Human networks can be huge carriers of information and help to spread the news about your site, content, or brand and drive more traffic to it. It can also help the business or content itself come across better opportunities or people and can give your business a much-needed boost.
If you’re just starting to focus on SEO, you may be a little behind but it definitely isn’t too late for the strategies that have been talked about. Start with a few, and move on as your audience grows.
Monitoring your traffic and search ranking will let you know if your SEO strategy is working or not. Soon enough, you’ll be getting the kinds of results that put smiles on your face. Perhaps, like being number one in Google’s rankings.